DYO OPTICS
BY KAPOLIS
Kapolis Optics is an Athens based optics store with more than 30 years of presence in the industry. For its new product series i contributed in the naming process and was responsible for the design of the logo and brand identity. The name DYO has a double meaning. ΔΥΟ (Two in Greek) for the two eyes and “Design Your Optics” which is what the brand stands for. The customers may choose between a collection of pre-designed frames or even design a tailor made frame and see it being produced with the usage of the 3D-Printing technology. I designed a bold and minimal brand identity, heavily based on typography. To shape the visual narrative i created a system of visual elements that imitates the printing rasters and the optics measurement tools.
ROLE: Logo, Brand Identity, Art Direction
![dyo_w__0007_dyo_logo_black](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0007_dyo_logo_black.png)
![dyo_w__0007_dyo_logo_black](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0007_dyo_logo_black.png)
![dyo_w__0005_dyo_photo_posters2](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0005_dyo_photo_posters2.png)
![dyo_w__0005_dyo_photo_posters2](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0005_dyo_photo_posters2.png)
![graphic-animated](https://vasilispallas.com/wp-content/uploads/2020/09/graphic-animated.gif)
![graphic-animated](https://vasilispallas.com/wp-content/uploads/2020/09/graphic-animated.gif)
![dyo_w__0009_dyo_business_cards](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0009_dyo_business_cards.png)
![dyo_w__0009_dyo_business_cards](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0009_dyo_business_cards.png)
![dyo_w__0001_dyo_with-compliments](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0001_dyo_with-compliments.png)
![dyo_w__0001_dyo_with-compliments](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0001_dyo_with-compliments.png)
![dyo_w__0008_dyo_envelope](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0008_dyo_envelope.png)
![dyo_w__0008_dyo_envelope](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0008_dyo_envelope.png)
![dyo_w__0002_dyo_stationary0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0002_dyo_stationary0.png)
![dyo_w__0002_dyo_stationary0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0002_dyo_stationary0.png)
![dyo_manual](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_manual.gif)
![dyo_manual](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_manual.gif)
![dyo_w__0004_dyo_posters_3d](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0004_dyo_posters_3d.png)
![dyo_w__0004_dyo_posters_3d](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0004_dyo_posters_3d.png)
![dyo_w__0003_dyo_posters_models](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0003_dyo_posters_models.jpg)
![dyo_w__0003_dyo_posters_models](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0003_dyo_posters_models.jpg)
![dyo_w__0012_STORE](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0012_STORE.jpg)
![dyo_w__0012_STORE](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0012_STORE.jpg)
![dyo_w__0010_dyo_bag0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0010_dyo_bag0.png)
![dyo_w__0010_dyo_bag0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0010_dyo_bag0.png)
![dyo_w__0000_fb3](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0000_fb3.png)
![dyo_w__0000_fb3](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0000_fb3.png)
![dyo_w__0006_dyo_mobile_0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0006_dyo_mobile_0.png)
![dyo_w__0006_dyo_mobile_0](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0006_dyo_mobile_0.png)
![dyo_w__0013_caseb](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0013_caseb.jpg)
![dyo_w__0013_caseb](https://vasilispallas.com/wp-content/uploads/2020/09/dyo_w__0013_caseb.jpg)