The name Kubique is a combination of Marina’s (the designer of the bags) love to geometry and cubism, the director Stanley Kubrick and the french ending ique. The logo is inspired by the shape of the characteristic pattern which is used in every Kubique bag, Marina’s love to simplicity and geometry and the letter K which is formed into that rhombus. The symbol is accomplished with a light monospace typography, which reflects the elegant aesthetic of the brand. The identity follows the same values. We created a variety of patterns to accompany the symbol.