Project created for my subject class during my bachelor studies at Middlesex University. Our task was to design the branding of a fictional worldwide sport event, so I chose to design the 2016 Olympic Games taking place in Kingston. I have always been fascinated by the Jamaican culture and its temperament as well as its proud people. Their culture is making a statement in almost any art form and especially in their music.
The inspiration of the identity comes from the traditional Jamaican patterns and the powerful vibe that characterises its citizens. I tried to visualise those vibes in the applications by using powerful and edgy shapes in colour combination based on the the warm palette of Jamaica. In the centre of each composition we always find the Kingston 2016 Olympic logo.